Building a Strong Digital Presence for Eastwood Consultants
Eastwood Consultants, an international trading company based in Vietnam, needed a website to establish credibility and attract clients in new industries. Having operated for years without an online presence, they sought a platform to showcase their expertise and trading services.
I designed and developed their new website, crafting the visual identity and copy to strengthen brand recognition and build trust as they expand.
Client
eastwood
consultants
DELIVERABLES
web design
Framer website
Year
2024
The brief
Build credibility with a
clear communication of services
1
Establish reputation and trustworthiness
The goal was to present the company as reputable and trustworthy, which would guide the tone and visual design. Key sections needed to be included to highlight why clients should trust Eastwood Consultants’ services.
2
Clearly present services and industries
Clear communication here would be crucial to help potential clients quickly understand what Eastwood Consultants offers, therefore building confidence and positioning the company as an industry expert.
3
Develop a visual identity and website copy
I was given an existing logo and tasked with developing the site’s visual identity and tone of voice to convey trust and credibility.
4
Fast Turnaround
This project had a tight deadline to secure an upcoming client, so I designed and developed it directly in Framer for a faster turnaround.
The Design
Introducing Eastwood Consultants
Dedicated pages for individual services
This was key to the website’s success in securing new clients, I grouped like services together and made individual service pages so clients could easily navigate to the type of service they required.
Professional feel
and colour palette
Blue is associated with trust in colour psychology and is commonly used by corporate organisations. I chose a monochrome blue palette with varying tones to maintain simplicity and keep the project moving quickly.
Clear messaging
relevant to client goals
I collaborated with Eastwood Consultants to understand their client's goals and crafted copy that resonated with them, enhancing user experience, eliminating confusion, and guiding potential clients toward making inquiries.